Right, there’s a new name for M-Eye, and it’s m-eye.
Planner of marketing. I would love to claim that is the reason for the name, but it really isn’t. I just like it, and there comes a time when everything needs a bit of a freshen up. So after more than a year of M-Eye, it [...]
Posted in , tagged , , , , , on November 1, 2009 | Leave a Comment »
Using Hootsuite, here are the most popular tweets from @m_eye during October:
1. Reasons people click on banner ads [pie chart] http://ow.ly/tJvX
2. http://ow.ly/sTNJ – 5 year old boys kills 800 pound ‘gator in Houston. Reminded me of this Onion feature – http://ow.ly/sU1X
3. The latest Samsung mobile phone viral. Not up to their usual standards as far [...]
Posted in , , tagged , , , , , , , , , on October 31, 2009 | 3 Comments »
As deadlines for many grad scheme applications are approaching there are likely to be many young people who will be left disappointed and feeling that it’s an uphill battle to get into the advertising industry. Having gone through the process myself I wanted to offer some advice to those who are now in a similar [...]
Posted in , tagged , , , , , , , on October 27, 2009 | Leave a Comment »
‘If Facebook were a country it would be the 4th largest in the world’
How many times have you read that over the last year (with the figure adjusted accordingly).
Facebook isn’t a country, a country is a politically controlled geographical area (so Wikipedia tells me…realiable source?). What kind of government runs Facebook, what is this geographical [...]
Posted in , , tagged , , , , , , , , , , , on October 24, 2009 | Leave a Comment »
There has been a growing trend over the last year or two of American brands producing combative advertising that targets their competition. This used to be a frowned upon practise but apparently those frowns have been turned upside down (sorry!) to now be a norm of stateside ad tactics.
This last week has brought it all [...]
Posted in , , tagged , , , on September 23, 2009 | 4 Comments »
Over the last month or so I’ve been let loose to play with some social media monitoring tools and weigh up their business potential. I now like to think I’ve got good a grasp on what they can do in commercial terms, but I was always tempted to delve into more general social insights.
I investigated [...]
Posted in , , tagged , , , , , , , , , , , , , on August 25, 2009 | Leave a Comment »
A lot of people, myself included, believe the big money in social media monitoring will come from producing a fool-proof algorithm that can interpret sentiment online.
At the moment tools such as Scout Labs provide around 70% accuracy when it comes to understanding the tone and feelings expressed online, determining the language used to be positive, [...]
Social media, it’s all a bit cool for school at the moment, everyone wants to know how to get the most out of it without committing resources to it in case it all goes wrong. Well it’s got to the point where the numbers are talking for those that have thrown their weight behind their [...]
Posted in , , , tagged , , , , , , on July 15, 2009 | 1 Comment »
Skittles, recently they went about changing their website to a shed load of internet & social media content which was modifiable by the general web population such as twitter feeds, facebook fan pages and wikipedia entries. The process didn’t start off too smoothly with the twitter feed bringing in any tweets that featured the word [...]
Posted in , , , , , , tagged , , , , , , , , , , , , , , , , , , , , , on July 5, 2009 | Leave a Comment »
Sometimes you just need to know when to cut ties with a message that isn’t right…other times companies absolutely bottle it when they find that their ad brings a little negative attention towards their brand.
Recently Microsoft decided to drop their IE8 ad featuring Dean Cain (formerly of TV’s Superman series) due to public pressure, so [...]
