There has been a growing trend over the last year or two of American brands producing combative advertising that targets their competition. This used to be a frowned upon practise but apparently those frowns have been turned upside down (sorry!) to now be a norm of stateside ad tactics.
This last week has brought it all [...]
Archive for the ‘Viral’ Category
Brand slam
Posted in , , tagged , , , , , , , , , , , on October 24, 2009 | Leave a Comment »
Top 5 Dropped Ad’s
Posted in , , , , , , tagged , , , , , , , , , , , , , , , , , , , , , on July 5, 2009 | Leave a Comment »
Sometimes you just need to know when to cut ties with a message that isn’t right…other times companies absolutely bottle it when they find that their ad brings a little negative attention towards their brand.
Recently Microsoft decided to drop their IE8 ad featuring Dean Cain (formerly of TV’s Superman series) due to public pressure, so [...]
Heineken: Can They Do No Wrong?
Posted in , , , tagged , , , , , on March 4, 2009 | Leave a Comment »
Here is the latest ad for Heineken in Ireland, created by McCann Erickson Dublin:
It’s got a mass appeal, I mean, who hasn’t had the rush of that “oh crap” moment where they’ve nearly dropped a bottle at a friends party, only to give no consideration to the bottle itself; plus it’s [...]
Loewe – Taking You to the Opera
Posted in , , , tagged , , , , on February 22, 2009 | Leave a Comment »
A nice creative ad for Loewe Sound that is currently being broadcast on German television. Views on this video will certainly increase dramatically in coming weeks as it has great viral potential and I predict we’ll be seeing a few parodies in the near future.
Have You Caught the Viral?
Posted in , , tagged , , , , , , , on February 13, 2009 | Leave a Comment »
Many brands desire for their web content to go viral. Obviously due to the benefits of reaching a wider audience and raising brand awareness. However, not many brands can really claim to have achieved genuine viral success up to this current stage in time.
By this I mean that brands have yet to succeed in going [...]
Is This the Goal of Your Ads??
Posted in , , , tagged , , , , , , , , , , , on February 5, 2009 | 1 Comment »
Many football fans will be chuckling (or fuming) today after the treatment ITV gave to its coverage of the FA Cup 4th Round replay last night. The broadcaster interrupted the final few minutes of extra time to run an ad break, purposefully or not, and subsequently failed to screen the only [...]
Burger King Tests Your Facebook Friendships
Posted in , , , tagged , , , , , , on January 8, 2009 | 2 Comments »
Losing friends, gaining weight…is that not your new years resolution!? Well Burger Kind US are trying to make people embrace this philosophy by adopting a campaign linked into Facebook. The initiative requires the user to download a Facebook application called the Whopper Sacrifice which will allocate them a voucher for a free Whopper once they [...]
Onion Mocks Apple: The Macwheel
Posted in , , , , tagged , , , , , on January 6, 2009 | Leave a Comment »
With Macworld, Apple’s annual conference now underway, The Onion haven’t missed the opportunity to rip into the technology giant with this mock up of their interpretation of the future of the laptop computer. A laptop with an iPod click wheel instead of a keyboard – genius. All publicity is good publicity [...]
Shaking Up the Markets
Posted in , , , tagged , , , , , , , , , , , on December 11, 2008 | Leave a Comment »
To destroy is becoming the new way to create interest amoung your market it would appear, at least digitally. Apple have a new ad made by TBWA/Media Arts Lab which is featuring on Yahoo games website which deconstructs the page in accordance with the movement of the iPhone.
This comes after Nintendo did a very similar [...]
Christmas (Baby Please Come Home Safely!)
Posted in , , , tagged , , , , , , on December 9, 2008 | Leave a Comment »
With the holiday season approaching fast, the messages of being careful when it comes to the various stupid things you can do after a few too many are becoming more prevalent. I received an email today with this viral produced by MTV and Auto Trader, it’s from last year but appears to be doing the [...]
- Anti-advertising advertising. I think it is brilliant - do the unexpected! (new blog post)
- Nice idea RT @: For all of January, 500 NYC cabs will showcase art instead of advertising (via @)
- My agency Christmas card post. Bit of a WIP
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