Skittles, recently they went about changing their website to a shed load of internet & social media content which was modifiable by the general web population such as twitter feeds, facebook fan pages and wikipedia entries. The process didn’t start off too smoothly with the twitter feed bringing in any tweets that featured the word [...]
Archive for the ‘TV’ Category
I’ve Got NZ Under My Skin
Posted in , , tagged , , , on May 25, 2009 | Leave a Comment »
After having used Air New Zealand for a few flights on my round the world trip last year (get me, I’ve travelled!), I came across this new ad for them involving a large amount of body paint which I found to be entertaining and lighthearted. It really takes on the Kiwi ethos for an airline [...]
Have British Gas Got it the Wrong Way Round?
Posted in , tagged , , , , , on March 9, 2009 | Leave a Comment »
This is the new British Gas ad to indicate it’s moving towards renewable resources for it’s energy production, produced by Guilherme Marcondes. It’s all very nice in design with some great animation, however, why is the wind farm plugging into the house rather than the house being plugged into the wind [...]
50,000 Balloons in Each Aero
Posted in , , , tagged , , , , , , , , , on March 4, 2009 | Leave a Comment »
Aero are attempting to reposition themselves with a more male orientated ad featuring Brazilian pro skater Bob Burnquist riding a skate bowl in California filled with 50,000 brown balloons. The campaign follows the previous female orientated ad which involved a half naked man wandering around his apartment:
The new ad clearly looks [...]
Infrastructure Doesn’t Make A Brand
Posted in , , , , tagged , , , , , , , , , , , , on January 29, 2009 | 1 Comment »
With news today that Absolute radio has lost 461,000 listeners since it was re-branded from Virgin radio, the growing trend of new brands failing even with established infrastructure continues.
Absolute follow their fellow Virgin-re-branders Zavvi into a situation where the change in brand has seen problems arise. At least Absolute had a go at establishing the [...]
