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Archive for the ‘Sport’ Category

Is This the Goal of Your Ads??

Posted in Sport, TV, Viral, tagged action for children, advertising, error, Everton, FA Cup, fight, football, ITV, Liverpool, misinterpretation, tic tac, VW on February 5, 2009 | 1 Comment »

Many football fans will be chuckling (or fuming) today after the treatment ITV gave to its coverage of the FA Cup 4th Round replay last night.  The broadcaster interrupted the final few minutes of extra time to run an ad break, purposefully or not, and subsequently failed to screen the only [...]

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Super Bowl Means Super Budgets

Posted in Sport, TV, Web, tagged 1 second, 3D, advertising, american football, bud light, budweiser, doritos, miller, monsters vs aliens, super bowl, usa today super bowl ad meter, user created on January 24, 2009 | Leave a Comment »

The highlight of the American sporting calender, Super Bowl XLIII, is just over a week away, and with it comes the first time the highly prized 30 second commercial breaks will cost a cool $3million each!  Subsequently brands want to make the most of those 30 seconds of mass market attention by creating clever, memorable [...]

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