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Archive for the ‘Media’ Category

Anti-advertising advertising

Posted in Design, Media, Poster, Print, tagged alex katz, anti advertising, art, hyundai, new york, shirin neshat, show media, south korea, subway, taxi, taxis, yoko ono on December 26, 2009 | Leave a Comment »

Getting rid of advertising…it’s the new black.
Today @brainpicker posted about 500 New York taxis replacing their normal roof light advertising with art for the month of January. Apparently it’s a quiet month for taxi advertising after the furor that is December, however, it’s still setting Show Media back a reported $100,000 in lost revenue. The [...]

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Buzz for Good

Posted in Media, Web, tagged charity, monitoring, radian 6, social media on September 23, 2009 | 4 Comments »

Over the last month or so I’ve been let loose to play with some social media monitoring tools and weigh up their business potential. I now like to think I’ve got good a grasp on what they can do in commercial terms, but I was always tempted to delve into more general social insights.
I investigated [...]

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Spotify Get it Right, As Do Apple

Posted in Media, Music, tagged android, apple, freemium, google, iphone, iTunes, phone, smart, Spotify on September 7, 2009 | Leave a Comment »

My posts from a few months ago were pushing for Spotify to get their service mobile. Now with the announcement that Apple have (quite surprisingly) given the thumbs up to the Spotify iPhone app & todays release of the smartphone app, I thought I would also add my thumbs up to what could be the [...]

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Never Forget Where You’re Coming From

Posted in Media, tagged Marketing, paul isakson, social media on September 6, 2009 | Leave a Comment »

I’ve just enjoyed reading through this slide show from Paul Isakson:

It got me thinking about what drives people to use social media in the first place.
It’s likely that the majority of you who are reading this have a Twitter account, a Facebook profile, probably a LinkedIn profile, some sort of RSS reader, maybe a Lastfm [...]

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Judging Sentiment – Use the People?

Posted in Media, Web, tagged analysis, apple, coke, pepsi, samepoint, scout labs, scoutlabs, sentiment, skittles, social media, social mention, tone, twendz, wikipedia on August 25, 2009 | Leave a Comment »

A lot of people, myself included, believe the big money in social media monitoring will come from producing a fool-proof algorithm that can interpret sentiment online.
At the moment tools such as Scout Labs  provide around 70% accuracy when it comes to understanding the tone and feelings expressed online, determining the language used to be positive, [...]

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Social Media…Just Do It! (number 7)

Posted in Media, Web, tagged dell, engagement, social media, twitter on July 23, 2009 | Leave a Comment »

Social media, it’s all a bit cool for school at the moment, everyone wants to know how to get the most out of it without committing resources to it in case it all goes wrong. Well it’s got to the point where the numbers are talking for those that have thrown their weight behind their [...]

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Appealing to the Stupid Phone

Posted in Media, tagged advertising, brand, camera phone, iphone, Marketing, phone, smartphone, tetris on June 18, 2009 | Leave a Comment »

A lot of chatter over the last few days has focused on the new iPhone  and all the new great things that can be achieved by it as well as some major negative feelings towards the pricing both in the UK and the US.
However, has smartphone and the potential offered by applications on the platform [...]

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Don’t Do Drugs, Especially the Fake Ones

Posted in Media, Shock, tagged ASA, drugs, fake, internet, Pfizer, prescription, rat on April 26, 2009 | Leave a Comment »

The producer of viagra, Pfizer, have made this rather stomach churning ad that has been shown in cinemas in recent weeks. The ad shows a man taking drugs bought over the internet which then leads to him regurgitating a dead rat. Lovely. The ad has received a number of complaints but the ASA have decided [...]

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Onion Mocks Apple: The Macwheel

Posted in Media, Promotion, Viral, Web, tagged apple, click wheel, ipod, laptop, macworld, the onion on January 6, 2009 | Leave a Comment »

With Macworld, Apple’s annual conference now underway, The Onion haven’t missed the opportunity to rip into the technology giant with this mock up of their interpretation of the future of the laptop computer. A laptop with an iPod click wheel instead of a keyboard – genius. All publicity is good publicity [...]

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Blu Christmas

Posted in Media, tagged Batman, blu-ray, Dark Knight, discs, DVD, HD-DVD, HDTV, high definition, japan on December 11, 2008 | Leave a Comment »

The first week of November saw Blu-Ray disc recorders surpass a 50% market share in the DVD player market in Japan. This indicates how much growth has occurred in the high definition format over the past 12 months or so, considering it only had a 10% market share back in October 2007.
This success is certainly [...]

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