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Archive for the ‘Food & Drink’ Category

Heineken: Can They Do No Wrong?

Posted in Food & Drink, TV, Viral, tagged bottle, experience, heineken, ireland, life, walk in fridge on March 4, 2009 | Leave a Comment »

Here is the latest ad for Heineken in Ireland, created by McCann Erickson Dublin:

It’s got a mass appeal, I mean, who hasn’t had the rush of  that “oh crap” moment where they’ve nearly dropped a bottle at a friends party, only to give no consideration to the bottle itself; plus it’s [...]

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Infrastructure Doesn’t Make A Brand

Posted in Food & Drink, Music, Promotion, TV, tagged absolute, adminstration, aviva, brand, infrastructure, marathon, mars, norwich union, Radio, recession, snickers, virgin, zavvi on January 29, 2009 | 1 Comment »

With news today that Absolute radio has lost 461,000 listeners since it was re-branded from Virgin radio, the growing trend of new brands failing even with established infrastructure continues.
Absolute follow their fellow Virgin-re-branders Zavvi into a situation where the change in brand has seen problems arise. At least Absolute had a go at establishing the [...]

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Burger King Tests Your Facebook Friendships

Posted in Food & Drink, Viral, Web, tagged 10, application, burger king, facebook, friends, Promotion, whooper on January 8, 2009 | 2 Comments »

Losing friends, gaining weight…is that not your new years resolution!? Well Burger Kind US are trying to make people embrace this philosophy by adopting a campaign linked into Facebook. The initiative requires the user to download  a Facebook application called the Whopper Sacrifice which will allocate them a voucher for a free Whopper once they [...]

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Double Standards

Posted in Food & Drink, Shock, TV, Web, tagged alcohol, banned, binge, condom, drinking, health, Sex, Shock, southern comfort on December 9, 2008 | Leave a Comment »

Brand Repubic are reporting that a government funded study has shown that advertising and binge drinking aren’t as interconnected as initially believed, with the evidence indicating that “there is some uncertainty over the mechanisms linking advertising to consumption… it is unclear whether advertising restrictions can be expected to have an immediate effect on consumption”.
This comes [...]

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Mock & Awe

Posted in Food & Drink, Music, TV, Web, tagged Berocca, Here It Goes Again, OK Go, Treadmills, YouTube on November 25, 2008 | Leave a Comment »

This was one of the most original music videos ever, a simple premise which has been incredibly well put together. This led to it having nearly 42 million views on YouTube, not bad for what was a fairly unheard of indie rock band from the US (though I must say I am a fan).
[...]

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S.O.S. (Save-Our-Softdrinks?)

Posted in Food & Drink, Shock, Web, tagged can fist, drink, Tango on November 25, 2008 | Leave a Comment »

So the Tango date has come and gone, and left us with their new catch phrase “Can, Fist!”. Apparently the drink is having one last bash at trying to re-establish itself within its market with a “Save Tango” campaign, should you want to delve deeper the website link is here:
Tango
The site [...]

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Orange Crush

Posted in Food & Drink, Shock, TV, Viral, Web, tagged Anticipation, banned, James Corden, orange, save tango, slap, Tango on November 21, 2008 | Leave a Comment »

It appears Tango is making a return, with their new ad indicating something huge is going to happen on Monday the 24th November…I do love these ad’s with a build up to bigger things, but I’m not sure this has quite enough awareness to get that effect at the moment! I’m sure it will be [...]

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