I’ve just enjoyed reading through this slide show from Paul Isakson:
It got me thinking about what drives people to use social media in the first place.
It’s likely that the majority of you who are reading this have a Twitter account, a Facebook profile, probably a LinkedIn profile, some sort of RSS reader, maybe a Lastfm profile and some other profiles on sites that are relevant to your hobbies and interests. Ask yourself this, why did you join them? What did you expect to find on these sites? How have they benefited you? How have they changed the way you go about your offline activities?
I think it’s important to untangle this huge net that marketing & PR via social media has become and take a step back. Look at it from the start of your own journey into social media; never forget that even though you may have been on Facebook for 4 years, some people are only just signing up for a profile today. How do you make their first steps into social media that little bit more enjoyable & engaging?
