Skittles, recently they went about changing their website to a shed load of internet & social media content which was modifiable by the general web population such as twitter feeds, facebook fan pages and wikipedia entries. The process didn’t start off too smoothly with the twitter feed bringing in any tweets that featured the word “skittles” without much in the way of filtering…so a large number of tweeps decided to have a bit of fun and associated skittles with a load of crude and offensive comments. I think most people other than those associated with Skittles found this to be a little bit brilliant.
So, chance to rescue the brand a little after that social media fail…associate the brand with early death…! I think this is actually pretty funny and well done, it’s almost as if the brand is trying to become the sweet equivalent of Budweiser. Kudos to them for taking a risk (especially so soon after their last risk!) but time will tell how the general public will respond to this message.
As an extra note, as we’re talking Skittles, I also get to post this ad from about a year ago that many may have missed, again I think it’s great!
interesting material, where such topics do you find? I will often go