Here is the latest ad for Heineken in Ireland, created by McCann Erickson Dublin:
It’s got a mass appeal, I mean, who hasn’t had the rush of that “oh crap” moment where they’ve nearly dropped a bottle at a friends party, only to give no consideration to the bottle itself; plus it’s funny! The ad can be seen as a progression of the Heineken experience in Amsterdam where visitors are able to see life through the…”eyes” of a bottle of Heineken:
The Irish Heineken ad follows hot on the heels of the “Walk In Fridge” which has become a very popular viral & already produced a number of spoofs. Again it’s got good comedy value and basically hits on the head what WKD have been trying so hard to do for the last 5 years:
I eagerly await whatever Heineken have to offer next!
