The highlight of the American sporting calender, Super Bowl XLIII, is just over a week away, and with it comes the first time the highly prized 30 second commercial breaks will cost a cool $3million each! Subsequently brands want to make the most of those 30 seconds of mass market attention by creating clever, memorable ad’s which will be the subject of conversation round the water cooler come Monday morning.
Beer producer Miller has put together a campaign for it’s High Life brand which has one eye on the current economic climate, creating 30 , but will only broadcast one second of advertising during the game itself. The alone that this is getting with the novelty of the premise may ultimately prove that even that one second is eclipsed by the initial idea!
Dreamworks are also pioneering a new take on advertising with its 3-D ad for it’s upcoming “Monsters Vs. Aliens” animated film, for which it has been distributing 3-D glasses around numerous retailers. Such is the necessity to have the glasses to appreciate the ad, Dreamworks and Intel have been advertising for the 3-D advert, one of the first cases of advertising how to watch an ad!
Budweiser on the other hand has stuck to the conventional “just be funny” approach for its Bud Light beer, with an ad weighing in at 2 minutes which barely even mentions the product…an original idea for American advertising. Shame it’s a little predictable!
Finally, Doritos have gone for a user submitted film which will be selected from it’s recently run contest. An added bonus being if the ad achieves the USA Today Super Bowl Ad Meter’s number one position then the creator wins a $1 million prize. Not bad work if you can get it!
