The Advanced Medical Institute (AMI) has refused an ASA ruling to remove their “Want Longer Lasting Sex?” poster campaign from the streets of London after over 400 complaints were made about the 196 posters. The campaign is currently under a review with no ruling having yet been made as to whether the campaign is inappropriate, hence the AMI’s stance on the issue. However as the product, a nasal spray claiming to reduce premature ejaculation, is a prescription drug, it is illegal to be advertised in the manner it has been. The ASA has said it will go about taking down the posters themselves if the AMI continue to hold their stance.
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