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Archive for January, 2009

Infrastructure Doesn’t Make A Brand

Posted in Food & Drink, Music, Promotion, TV, tagged absolute, adminstration, aviva, brand, infrastructure, marathon, mars, norwich union, Radio, recession, snickers, virgin, zavvi on January 29, 2009 | 1 Comment »

With news today that Absolute radio has lost 461,000 listeners since it was re-branded from Virgin radio, the growing trend of new brands failing even with established infrastructure continues.
Absolute follow their fellow Virgin-re-branders Zavvi into a situation where the change in brand has seen problems arise. At least Absolute had a go at establishing the [...]

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Super Bowl Means Super Budgets

Posted in Sport, TV, Web, tagged 1 second, 3D, advertising, american football, bud light, budweiser, doritos, miller, monsters vs aliens, super bowl, usa today super bowl ad meter, user created on January 24, 2009 | Leave a Comment »

The highlight of the American sporting calender, Super Bowl XLIII, is just over a week away, and with it comes the first time the highly prized 30 second commercial breaks will cost a cool $3million each!  Subsequently brands want to make the most of those 30 seconds of mass market attention by creating clever, memorable [...]

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Burger King Tests Your Facebook Friendships

Posted in Food & Drink, Viral, Web, tagged 10, application, burger king, facebook, friends, Promotion, whooper on January 8, 2009 | 2 Comments »

Losing friends, gaining weight…is that not your new years resolution!? Well Burger Kind US are trying to make people embrace this philosophy by adopting a campaign linked into Facebook. The initiative requires the user to download  a Facebook application called the Whopper Sacrifice which will allocate them a voucher for a free Whopper once they [...]

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AMI Refuse to Remove Ad’s: Want Longer Lasting Posters?

Posted in Poster, Shock, tagged Advanced Medical Institute, AMI, ASA, drug, london, nasal spray, Poster, prescription, Want Longer Lasting Sex on January 8, 2009 | Leave a Comment »

They want you to remove your sex ad’s, you said no, no, no!

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Onion Mocks Apple: The Macwheel

Posted in Media, Promotion, Viral, Web, tagged apple, click wheel, ipod, laptop, macworld, the onion on January 6, 2009 | Leave a Comment »

With Macworld, Apple’s annual conference now underway, The Onion haven’t missed the opportunity to rip into the technology giant with this mock up of their interpretation of the future of the laptop computer. A laptop with an iPod click wheel instead of a keyboard – genius. All publicity is good publicity [...]

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The Atheist Buses: Preaching to the Choir

Posted in Poster, Shock, tagged Ariane Sherine, atheism, bendy buses, BHA, buses, Christian, comment is free, funding, God, london, religion, Richard Dawkins, The God Delusion, there's probably no god now stop worrying and enjoy yourself, underground on January 6, 2009 | Leave a Comment »

The British Humanist Association (BHA) have today launched their £140,000 campaign questioning the existence of God. The slogan “There’s probably no God. Now stop worrying and enjoy your life” will be emblazoned upon the side of 600 buses in England, Wales & Scotland, 200 of the infamous “bendy” buses in central London and within the [...]

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