To destroy is becoming the new way to create interest amoung your market it would appear, at least digitally. Apple have a new ad made by TBWA/Media Arts Lab which is featuring on Yahoo games website which deconstructs the page in accordance with the movement of the iPhone.
This comes after Nintendo did a very similar viral earlier in the year for Wario Land Shake It!, where the page literally falls apart during the course of the YouTube video, a very original idea at the time which has managed to rack up a sizeable amount of views. Add to them by clicking below!
All very clever, well implemented stuff, but it may soon become a very annoying trend if everyone starts putting together their own versions and you have to spend 30 seconds waiting for each web page to load.
