are reporting that a government funded study has shown that advertising and binge drinking aren’t as interconnected as initially believed, with the evidence indicating that “there is some uncertainty over the mechanisms linking advertising to consumption… it is unclear whether advertising restrictions can be expected to have an immediate effect on consumption”.
This comes after Southern Comforts recent ad was banned for indicating the drink was essential for a perfect night out and social success. It does encourage drinking responsibly in text as large as its tag line, but apparently the 4 complaints it received were enough to get it withdrawn. See the ad .
Which bring me how disgusting the new ad is! Another shocking ad to really drive it’s message home, though you could be excused for believing it to be a message about excessive drinking, it is actually aiming to encourage young teens to use a condom if having sex during this holiday season.
