John Lennon has been used in a US advert for charity One Laptop Per Child (OLPC) 28 years after being shot dead in New York. The initiative aims to give each child in developing countries a solar powered laptop in order to give them access to the wealth of knowledge that [...]
Archive for December, 2008
Lennon Loves Laptops
Posted in , , , tagged , , , , , , , , on December 28, 2008 | Leave a Comment »
Blu Christmas
Posted in , tagged , , , , , , , , on December 11, 2008 | Leave a Comment »
The first week of November saw Blu-Ray disc recorders surpass a 50% market share in the DVD player market in Japan. This indicates how much growth has occurred in the high definition format over the past 12 months or so, considering it only had a 10% market share back in October 2007.
This success is certainly [...]
Double Standards
Posted in , , , , tagged , , , , , , , , on December 9, 2008 | Leave a Comment »
Brand Repubic are reporting that a government funded study has shown that advertising and binge drinking aren’t as interconnected as initially believed, with the evidence indicating that “there is some uncertainty over the mechanisms linking advertising to consumption… it is unclear whether advertising restrictions can be expected to have an immediate effect on consumption”.
This comes [...]
